Your commercial General Counsel — when you need it, how you need it

Senior, commercially-minded GC expertise for investors, founders, and established businesses — a lawyer who thinks like an operator, available on a fractional, project, or ad hoc basis. Whether you need help building a legal function, getting a deal closed, or a sharp commercial read on what’s in front of you.

Practice

Senior legal support, shaped around how you work.

01  /  Ongoing

Legal & general counsel support

Whether you need embedded counsel for the long term, set hours of senior GC time each week, or a sounding board to call in as needed — legal and general counsel support, shaped to how you actually work.

02  /  Project

A specific outcome delivered

Defined-scope engagements where you need senior firepower without growing headcount — financing rounds, M&A, commercial deals, restructures, or building a legal function from zero.

03  /  Ad hoc

A sounding board on call

For the questions that don’t warrant a full engagement — a term sheet review, a tricky board paper, a tough conversation to prepare for. A quick call, a clear answer.

Work covers Commercial agreements · Shareholder & investor docs · Founding & establishment · Corporate & governance · M&A & fundraising · Privacy & data · IP & licensing · Disputes oversight · Regulatory
Who I help

Investors, founders and established businesses.

Built for the moments when the stakes are highest and the team is leanest.

Investors

Venture capital & growth investors

Deal support across diligence, structuring and documentation — plus standing capacity for portfolio companies who’ve outgrown ad-hoc external advice.

Typical: Seed — Series C, NZ & US
Founders

Pre-GC startups

The legal partner you hire before you hire a legal team. Set up the function, get the foundational documents right, and have a calm head on the leadership team.

Typical: Pre-seed — Series B
Established business

Ad hoc & project support

For established companies that don’t need a permanent GC — senior advice on tap when a question comes up, or a defined project to run end-to-end.

Typical: Ad hoc advice, projects, M&A, GC parental leave
Bex Janes — contact sheet portrait
About Bex

A founder before I was a lawyer — and it shows in the work.

I’ve been practising law since 2007 — 15+ years across senior in-house roles and private practice, advising investors, founders and boards on the moments that move a business forward. I started my legal career at Minter Ellison Rudd Watts in the Corporate/Commercial team. I’m a commercial lawyer first: I care as much about whether a deal is the right one as whether the paperwork is tidy. I was admitted to the New York Bar in 2019.

Before law, I was a founder myself. In the years before snowboarding hit the mainstream, I built a snowboard apparel brand for women — and grew it into a globally distributed business, with a licensed range of snowboards, bindings and boots manufactured and sold under it in Japan. Then I moved into law.

Built & led legal functions for
Icebreaker Weta Workshop NZ Growth Capital Partners AgriZeroNZ MEHL (phil&teds / Mountain Buggy / Mokopuna)
Advised
Double Vision Brewing Goodnature Re-Leased Arepa Cuba Street Tattoo Willis York
Qualifications
Barrister & Solicitor, New Zealand
Attorney at Law, New York
Based
Wellington — works globally
Get in touch

Tell me what you’re working on.

Whether it’s a quick question, a defined project, or you’re thinking about a longer engagement — the best place to start is an email. Calls are confidential.

LinkedIn · Wellington — works globally